Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Generation X

Smart Speaker Users By Generation

By David Erickson | August 21, 2020 | 0
Chart: Smart Speaker Users By Generation

Voice technology ought to have appeal for older Boomers, whose ability to read a small screen and manipulate a tiny virtual keyboard may be declining.

Read More

Preference For Mobile Shopping By Age

By David Erickson | August 20, 2020 | 0
Chart: Preference For Mobile Shopping By Age

According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.

Read More

Post-Pandemic Digital Spending By Generation

By David Erickson | August 19, 2020 | 0
Chart: Post-Pandemic Digital Spending By Generation

In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.

Read More

Coronavirus Alcohol Purchases By Generation

By David Erickson | July 29, 2020 | 0
Chart: Coronavirus Alcohol Purchases By Generation

Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.

Read More

Social Commerce Demographics

By David Erickson | July 3, 2020 | 0
Chart: Social Commerce Demographics

What is striking about these numbers is that 50% said they have not used social commerce and are not interested in using social commerce, or are not familiar with the concept.

Read More

Email Responsiveness [INFOGRAPHIC]

By David Erickson | June 27, 2020 | 0
Infographic: Email Responsiveness

The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.

Read More

US TV Viewer Growth, 2019-2022

By David Erickson | June 3, 2020 | 0
Table: US TV Viewer Growth, 2019-2022

US TV viewership and time spent is getting an unexpected bump as people continue to stay home due to the coronavirus pandemic.

Read More

Monthly Podcast Listening By Age

By David Erickson | May 8, 2020 | 0
Chart: Monthly Podcast Listening By Age

The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019.

Read More

Quiby Prospects Demographics

By David Erickson | May 1, 2020 | 0
Chart: Quiby Prospects Demographics`

Morning Consult and The Hollywood Reporter polled American adults about Quibi, the new short-form video streaming service.

Read More

COVID-19 Social Media Use

By David Erickson | April 23, 2020 | 0
Table: COVID-19 Social Media Use

49% of U.S. consumers are reading more news stories on social media as a result of the outbreak – this is the primary motivator to use social media across markets, gender, and income right now.

Read More
« Newer Posts
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb    

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube