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Generation V

Marijuana Legalization Demographics

By David Erickson | November 9, 2020 | 0
Table: Marijuana Legalization Demographics

Support for legalization of marijuana has grown from 12% of the American public thinking the plant should be legal in 1969 to 68% this year.

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Wearables By Generation, 2020-2024

By David Erickson | November 6, 2020 | 0
Chart: Wearables By Generation, 2020-2024

It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.

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Video Gamers By Age

By David Erickson | October 30, 2020 | 0
Chart: Video Gamers By Age

Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.

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Generation V Spotify Listening Frequency

By David Erickson | October 29, 2020 | 0
Chart: Generation V Spotify Listening Frequency

Generation V is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a report from the Center of Generational Kinetics.

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US Population by Age & Gender

By David Erickson | September 10, 2020 | 0
Chart: US Population by Age & Gender

Gen Z (note: e-Strategy refers to them as Gen V; V for Virtual) is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials.

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Consumer Willingness To Shop In-Store By Generation

By David Erickson | September 4, 2020 | 0
Chart: Consumer Willingness To Shop In-Store By Generation

Eighty-two percent of Baby Boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.

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Preference For Mobile Shopping By Age

By David Erickson | August 20, 2020 | 0
Chart: Preference For Mobile Shopping By Age

According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.

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Post-Pandemic Digital Spending By Generation

By David Erickson | August 19, 2020 | 0
Chart: Post-Pandemic Digital Spending By Generation

In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.

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Coronavirus Alcohol Purchases By Generation

By David Erickson | July 29, 2020 | 0
Chart: Coronavirus Alcohol Purchases By Generation

Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.

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Email Responsiveness [INFOGRAPHIC]

By David Erickson | June 27, 2020 | 0
Infographic: Email Responsiveness

The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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