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Generations

Grocery Shopping

By David Erickson | December 30, 2020 | 0
Grocery Shopping Statistics

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

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Diversity In Advertising

By David Erickson | December 29, 2020 | 0
Infographic: Culture vs Visability In Advertising

Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.

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Demographics Of Screen Time

By David Erickson | December 2, 2020 | 0
Chart: Demographics Of Screen Time

Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media.

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Why People Shop Online

By David Erickson | November 16, 2020 | 0
Chart: Why People Shop Online

Online shoppers are buying more frequently, with 44% doing so weekly and 23% shopping multiple times a week.

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Millennials Are Social Shoppers

By David Erickson | November 11, 2020 | 0
Chart: Social Commerce, 2019-2020

GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.

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Marijuana Legalization Demographics

By David Erickson | November 9, 2020 | 0
Table: Marijuana Legalization Demographics

Support for legalization of marijuana has grown from 12% of the American public thinking the plant should be legal in 1969 to 68% this year.

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Wearables By Generation, 2020-2024

By David Erickson | November 6, 2020 | 0
Chart: Wearables By Generation, 2020-2024

It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.

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Video Gamers By Age

By David Erickson | October 30, 2020 | 0
Chart: Video Gamers By Age

Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.

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Generation V Spotify Listening Frequency

By David Erickson | October 29, 2020 | 0
Chart: Generation V Spotify Listening Frequency

Generation V is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a report from the Center of Generational Kinetics.

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US Population by Age & Gender

By David Erickson | September 10, 2020 | 0
Chart: US Population by Age & Gender

Gen Z (note: e-Strategy refers to them as Gen V; V for Virtual) is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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