Email Marketing Archives - e-Strategy Trends

Infographic: How B2B Buyers Prefer To Make Contact

According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.

More than half of consumers always (20%) or usually (33%) open emails from brands they use.

In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.

Chart: B2C Digital Marketing Spend To Rise In 2021

Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.

The email marketing service Campaign Monitor did a survey of 400 consumers on how they want to engage with brands through email. And it’s got some interesting stuff.

The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales.

In 2017, the company behind the Boomerang plugin for Gmail analyzed 350,000 email closings. They found the following three phrases most increased the likelihood of a response, somewhere from 22% to 38% when compared to the baseline.