Email Marketing
Factors That Prompt People To Open Emails
Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.
Read MoreGrocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
Read MoreBrand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present.
Read MoreEmail Content That Prompts Purchases
Relevance trumps newness when persuading US consumers to purchase something from a marketing email.
Read MoreB2B Digital Marketing Budgets To Increase In 2021
Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.
Read MoreCOVID-19 Email Response Rates
Email response rates increased quite significantly during the first weeks of the pandemic.
Read MoreHow B2B Buyers Prefer To Make Contact
According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.
Read MoreAppeal Of Post-Purchase Brand Emails
More than half of consumers always (20%) or usually (33%) open emails from brands they use.
Read MoreMost Annoying Online Experiences
In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read More