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Email Marketing

Factors That Prompt People To Open Emails

By David Erickson | January 1, 2021 | 0
Chart: Top Factors To Open Emails

Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.

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Grocery Shopping

By David Erickson | December 30, 2020 | 0
Grocery Shopping Statistics

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

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Brand Awareness Statistics, 2012-Present

By David Erickson | December 23, 2020 | 0
Brand Awareness Statistics

Sixteen sets of brand awareness statistics from 2012 to present.

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Email Content That Prompts Purchases

By David Erickson | December 22, 2020 | 0
Chart: Email Content That Prompts Purchases

Relevance trumps newness when persuading US consumers to purchase something from a marketing email.

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B2B Digital Marketing Budgets To Increase In 2021

By David Erickson | December 15, 2020 | 0
Chart: 2021 B2B Marketing Budgets By Channel

Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.

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COVID-19 Email Response Rates

By David Erickson | December 1, 2020 | 0
Chart: COVID-19 Email Response Rates

Email response rates increased quite significantly during the first weeks of the pandemic.

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How B2B Buyers Prefer To Make Contact

By David Erickson | November 2, 2020 | 0
Infographic: How B2B Buyers Prefer To Make Contact

According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.

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Appeal Of Post-Purchase Brand Emails

By David Erickson | September 28, 2020 | 0
Chart: Post-Purchase Brand Emails

More than half of consumers always (20%) or usually (33%) open emails from brands they use.

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Most Annoying Online Experiences

By David Erickson | August 27, 2020 | 0
Chart: Most Annoying Online Experiences

In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.

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2020 B2B Marketing Components

By David Erickson | July 24, 2020 | 0
Chart: 2020 B2B Marketing Components

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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