Email Marketing Archives - e-Strategy Trends

Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

Sixteen sets of brand awareness statistics from 2012 to present.

Chart: Email Content That Prompts Purchases

Relevance trumps newness when persuading US consumers to purchase something from a marketing email.

Chart: 2021 B2B Marketing Budgets By Channel

Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.

Email response rates increased quite significantly during the first weeks of the pandemic.

Infographic: How B2B Buyers Prefer To Make Contact

According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.

More than half of consumers always (20%) or usually (33%) open emails from brands they use.

In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.