eCommerce Archives - e-Strategy Trends

What is striking about these numbers is that 50% said they have not used social commerce and are not interested in using social commerce, or are not familiar with the concept.

Chart: Shipments Of Retail Drones - 2019-2023

Gartner published this data on drone shipments in December of last year, well before anyone imagined we were headed for a global coronavirus pandemic.

YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.

Chart: Product Categories For Which Amazon Is Preferred

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).

Chart: Where Online Shoppers Start To Search

More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.

Chart: B2B Marketers' Biggest Differentiators

The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.

58% consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook and Instagram.

Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.