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eCommerce

Grocery Shopping

By David Erickson | December 30, 2020 | 0
Grocery Shopping Statistics

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

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Customer Lifetime Value

By David Erickson | December 28, 2020 | 0
Infographic: How To Calculate Customer Lifetime Value

This infographic from KISS Metrics illustrates how to calculate your customer lifetime value.

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Email Content That Prompts Purchases

By David Erickson | December 22, 2020 | 0
Chart: Email Content That Prompts Purchases

Relevance trumps newness when persuading US consumers to purchase something from a marketing email.

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Intended eCommerce Thanksgiving Spending

By David Erickson | November 25, 2020 | 0
Chart: Intended Thanksgiving eCommerce Spending, 2020

70% of Americans are planning a Thanksgiving gathering with fewer than six people, and 39% plan to prepare a meal at home for just household members, according to Nielsen.

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Buy Online Searches – October, 2019-June, 2020

By David Erickson | November 24, 2020 | 0
Chart: Buy Online Searches - October, 2019-June, 2020

Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.

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How Consumers Feel About Holiday Spending This Year

By David Erickson | November 23, 2020 | 0
Chart: Consumer Holiday Spending Sentiment

Some 35% of those surveyed by Morning Consult said they would set aside between $100 and $300 for holiday gifts this year, up from 31% in 2019.

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Why People Shop Online

By David Erickson | November 16, 2020 | 0
Chart: Why People Shop Online

Online shoppers are buying more frequently, with 44% doing so weekly and 23% shopping multiple times a week.

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Millennials Are Social Shoppers

By David Erickson | November 11, 2020 | 0
Chart: Social Commerce, 2019-2020

GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.

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Cornavirus Purchase Decisions By Income

By David Erickson | October 23, 2020 | 0
Chart: Cornavirus Purchase Decisions By Income

Morning Consult polling in June found many US adults deferring big purchases. Still, others went ahead and bought.

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Appeal Of Post-Purchase Brand Emails

By David Erickson | September 28, 2020 | 0
Chart: Post-Purchase Brand Emails

More than half of consumers always (20%) or usually (33%) open emails from brands they use.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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