eCommerce Archives - e-Strategy Trends

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

Infographic: How To Calculate Customer Lifetime Value

This infographic from KISS Metrics illustrates how to calculate your customer lifetime value.

Chart: Email Content That Prompts Purchases

Relevance trumps newness when persuading US consumers to purchase something from a marketing email.

Chart: Intended Thanksgiving eCommerce Spending, 2020

70% of Americans are planning a Thanksgiving gathering with fewer than six people, and 39% plan to prepare a meal at home for just household members, according to Nielsen.

Chart: Buy Online Searches - October, 2019-June, 2020

Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.

Chart: Consumer Holiday Spending Sentiment

Some 35% of those surveyed by Morning Consult said they would set aside between $100 and $300 for holiday gifts this year, up from 31% in 2019.

Online shoppers are buying more frequently, with 44% doing so weekly and 23% shopping multiple times a week.

GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.