eCommerce
Intended eCommerce Thanksgiving Spending
70% of Americans are planning a Thanksgiving gathering with fewer than six people, and 39% plan to prepare a meal at home for just household members, according to Nielsen.
Read MoreBuy Online Searches – October, 2019-June, 2020
Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.
Read MoreHow Consumers Feel About Holiday Spending This Year
Some 35% of those surveyed by Morning Consult said they would set aside between $100 and $300 for holiday gifts this year, up from 31% in 2019.
Read MoreWhy People Shop Online
Online shoppers are buying more frequently, with 44% doing so weekly and 23% shopping multiple times a week.
Read MoreMillennials Are Social Shoppers
GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.
Read MoreCornavirus Purchase Decisions By Income
Morning Consult polling in June found many US adults deferring big purchases. Still, others went ahead and bought.
Read MoreAppeal Of Post-Purchase Band Emails
More than half of consumers always (20%) or usually (33%) open emails from brands they use.
Read MoreSocial Commerce Has Yet To Take Hold
Only 30% of Americans have made a purchase from a social media site, according to a June 2020 survey by eMarketer.
Read MoreOnline Grocery Shoppers, 2018-2020
eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.
Read MorePreference For Mobile Shopping By Age
According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.
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