eCommerce
Social Commerce Has Yet To Take Hold
Only 30% of Americans have made a purchase from a social media site, according to a June 2020 survey by eMarketer.
Read MoreOnline Grocery Shoppers, 2018-2020
eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.
Read MorePreference For Mobile Shopping By Age
According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.
Read MorePost-Pandemic Digital Spending By Generation
In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.
Read MoreMost Effective Recommendation Engine Tactics
Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.
Read MoreHow Digital Retailers Can Appeal To Coronavirus-Age Consumers
During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.
Read MoreSocial Commerce Demographics
What is striking about these numbers is that 50% said they have not used social commerce and are not interested in using social commerce, or are not familiar with the concept.
Read MoreShipments Of Retail Drones, 2019-2023
Gartner published this data on drone shipments in December of last year, well before anyone imagined we were headed for a global coronavirus pandemic.
Read MoreShoppable Video
YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.
Read MoreProduct Categories For Which Amazon Is Preferred
Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).
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