Chart: Constantly Online Demographics

With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before.

Read More
Table: Generation X Household Budget

At 65 million strong, Gen X—those born between 1965 and 1980 per our definition—is smaller in size than the boomer and millennial generations, but their average pretax household income is about $101,000 annually, nearly $25,000 more than the average for all US households.

Read More
Chart: Demographics Of Digital Nevers

The proportion of US adults who do not use the internet continues its slow decline, per data from the Pew Research Center, as the percentage of the US adult population who do not use the internet has more than halved in fewer than 10 years.

Read More
Chart: TikTok US Users By Age & Income

Who is downloading and using TikTok? Not surprisingly, data from March 2019 shows that the age group with the largest number of unique visitors is 18-24-year-olds (3.7 million), which accounts for just over one-quarter (25.8%) of the total US adult visitors.

Read More