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55% Of 50+ Americans Get News From Social Media [CHART]

By David Erickson | September 12, 2017
Chart: Social Media Use By Age & Education

For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.

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Demographics Of US Book Readers [CHART]

By David Erickson | January 30, 2017
Chart: Demographics of Book Readers

The percentage of American adults who read books has remained relatively unchanged in the past few years.

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88% Of Americans Say Fake News Causes Confusion [CHART]

By David Erickson | December 19, 2016
Chart - Fake News Confusing Americans

64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.

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Demographics of Messaging App Users

By David Erickson | December 10, 2016
Table: Demographics of Messaging App Users

Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).

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Demographics Of Pinterest Users

By David Erickson | November 27, 2016
Table: Demographics of Pinterest Users

Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.

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Demographics Of LinkedIn Users

By David Erickson | November 26, 2016
Table: Demographics of LinkedIn Users

The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.

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Demographics Of Twitter Users

By David Erickson | November 20, 2016
Table: Demographics of Twitter Users

Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).

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Demographics Of Instagram Users [TABLE]

By David Erickson | November 19, 2016
Table: Demographics of Instagram Users

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

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Demographics Of Facebook Users [TABLE]

By David Erickson | November 13, 2016
Table: Demographics of Facebook Users

Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.

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Demographics Of Mobile Payment Users [CHART]

By David Erickson | October 28, 2016
Demographics Of Mobile Payment Users [CHART]

Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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