Consumer Behavior
Attitudes Toward Government Regulation Of Tech
More than seven in 10 US adults wanted to see regulatory reforms of how companies treat their data.
Read MoreUS Boycotters By Household Income
Americans often are not shy about letting their wallets speak when a brand does something that displeases them, whether it be the business acting irresponsibly, allowing a data breach or failing to represent their community or ethnicity.
Read MoreIntended eCommerce Thanksgiving Spending
70% of Americans are planning a Thanksgiving gathering with fewer than six people, and 39% plan to prepare a meal at home for just household members, according to Nielsen.
Read MoreHow Consumers Feel About Holiday Spending This Year
Some 35% of those surveyed by Morning Consult said they would set aside between $100 and $300 for holiday gifts this year, up from 31% in 2019.
Read MoreTop Digital Onboarding Pain Points
There are often numerous hurdles to jump when signing up to a new account. Among consumers who’ve opened an account in the past month, 93% said they had to do at least one of eight actions to verify their identity.
Read MoreWhy People Shop Online
Online shoppers are buying more frequently, with 44% doing so weekly and 23% shopping multiple times a week.
Read MoreTerms Of Service Length
This infographic from Visual Capitalist illustrates how long the terms of serivce take to read for many of the top digital platforms.
Read MoreProduct Discovery Via Influencers
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.
Read MoreB2B Content Consumption During The Pandemic
Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.
Read MoreMillennials Are Social Shoppers
GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.
Read More