Audio Marketing
Where Americans Listen To Music
According to a Morning Consult/Hollywood Reporter poll of adult Americans who listen to music about once a week or more, most of them (69%) listen to music via traditional AM/FM radio stations.
Read MoreFor-Fee Podcast Listeners
Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.
Read MoreSmart Speaker Users By Generation
Voice technology ought to have appeal for older Boomers, whose ability to read a small screen and manipulate a tiny virtual keyboard may be declining.
Read MoreUS Podcast Ad Spending, 2018-2022
Podcast ad spending is a bright spot amid lackluster digital radio spending. US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.
Read MoreMost Popular Podcast Distribution Channels
Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.
Read MoreWebinars vs Podcasts [INFOGRAPHIC]
This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.
Read MoreVoice Command Use Frequency
Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their devices more to listen to music and entertainment, with 55% using them for this purpose the same amount and 1 in 10 (9%) using them less.
Read MoreUS Podcast Listeners, 2018-2022
The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. eMarketer now estimates that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from its previous estimate of 76.4 million. The forecast was finalized prior to the coronavirus…
Read MoreSpotify vs. Pandora Listeners, 2017-2023
Pandora is no longer the most popular music streaming service in the US, with Spotify taking the Number One spot in 2019.
Read MorePodcast Listeners: Market Size – 2019-2023
Many US podcast listeners tune in frequently, and three in 10 daily listeners have bought products based on podcast ads, according to research from CivicScience.
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