Audio Marketing
Webinars vs Podcasts [INFOGRAPHIC]
This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.
Read MoreVoice Command Use Frequency
Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their devices more to listen to music and entertainment, with 55% using them for this purpose the same amount and 1 in 10 (9%) using them less.
Read MoreUS Podcast Listeners, 2018-2022
The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. eMarketer now estimates that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from its previous estimate of 76.4 million. The forecast was finalized prior to the coronavirus…
Read MoreSpotify vs. Pandora Listeners, 2017-2023
Pandora is no longer the most popular music streaming service in the US, with Spotify taking the Number One spot in 2019.
Read MorePodcast Listeners: Market Size – 2019-2023
Many US podcast listeners tune in frequently, and three in 10 daily listeners have bought products based on podcast ads, according to research from CivicScience.
Read MoreVoice Assistant Growth
Consumers will interact with voice assistants on 8.4 billion devices by 2024, according to a new study by Juniper Research.
Read MoreMonthly Podcast Listening By Age
The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019.
Read MoreTop Thought Leadership Formats
Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty.
Read MoreUS Online Audio/Podcast Reach, 2000-2020
While online audio adoption for younger Americans has leveled off, listening by older adults is on the rise, with 76% of 35-54-year-olds and 42% of adults 55 and older having listened to online audio in the month prior to being surveyed.
Read MoreCOVID-19 Is Depressing Podcast Listening
According to new data from Podtrac, the coronavirus pandemic is depressing podcast consumption.
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