Audio Marketing
High-Converting Lead Magnet Content
Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates.
Read MoreDigital Audio Listeners, 2016-2023
How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.
Read MoreGeneration V Spotify Listening Frequency
Generation V is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a report from the Center of Generational Kinetics.
Read MorePodcast Listeners’ Response To Podcast Ads
Data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and supply chains, could leverage an engaged audience of podcast listeners.
Read MoreSpotify Virtual Concerts
An upcoming feature in development at Spotify could help turn things around, by again connecting artists with their fans through ticketed live music events.
Read MoreAudio Streaming Hours By Device
It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.
Read MoreLead-Converting Content
A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.
Read MorePandemic Fashion
Because there’s no expression when you have a mask on, game designer Tyler Glaiel is looking to solve that problem.
Read MoreVoice Activated Apartments
It looks like Amazon is going a B2B route with its smart speakers. Echo for Residential is the name of the new service and it’s basically a smart speaker management system for property managers.
Read MoreWhere Americans Listen To Music
According to a Morning Consult/Hollywood Reporter poll of adult Americans who listen to music about once a week or more, most of them (69%) listen to music via traditional AM/FM radio stations.
Read More