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Audio Marketing

Civil Social Networks: Telepath & Clubhouse

By David Erickson | December 31, 2020 | 0
Telepath - Civil Social Network

Several entreprenuers are trying to rebuild social media from the ground up, with new features and codes of conduct that they hope will create a more civil environment and one less susceptible to manipulation by malign influences.

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Top Podcast Channels, 2019 vs 2020

By David Erickson | December 21, 2020 | 0
Chart: Top Podcast Channels, 2019 vs 2020

Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify.

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High-Converting Lead Magnet Content

By David Erickson | November 18, 2020 | 0
Chart: Lead Magnet Conversion Rates

Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates.

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Digital Audio Listeners, 2016-2023

By David Erickson | November 4, 2020 | 0
Chart: Digital Audio Listeners, 2016-2023

How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.

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Generation V Spotify Listening Frequency

By David Erickson | October 29, 2020 | 0
Chart: Generation V Spotify Listening Frequency

Generation V is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a report from the Center of Generational Kinetics.

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Podcast Listeners’ Response To Podcast Ads

By David Erickson | October 28, 2020 | 0
Chart: Podcast Listeners' Response To Audio Ads

Data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and supply chains, could leverage an engaged audience of podcast listeners.

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Spotify Virtual Concerts

By David Erickson | October 27, 2020 | 0
Virtual Events

An upcoming feature in development at Spotify could help turn things around, by again connecting artists with their fans through ticketed live music events.

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Audio Streaming Hours By Device

By David Erickson | October 26, 2020 | 0
Chart: Audio Streaming Hours, January - May, 2020

It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.

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Lead-Converting Content

By David Erickson | October 14, 2020 | 0
Chart: Lead-Converting Content Formats

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.

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Pandemic Fashion

By David Erickson | October 13, 2020 | 0
JabberMask - COVID-19 Mask

Because there’s no expression when you have a mask on, game designer Tyler Glaiel is looking to solve that problem.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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