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Website Analytics

Americans' Concern Over Digital Privacy [CHART]

By David Erickson | April 26, 2017
Chart: Americans Concern Over Digital Privacy

Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.

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Top B2C Persona Development Techniques [CHART]

By David Erickson | March 3, 2017
Chart: Top B2C Persona Development Techniques

Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.

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Critical Factors For Effective Marketing [CHART]

By David Erickson | January 17, 2017
Chart: Critical Factors For Effective Marketing

The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.

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Top Metrics Used To Measure Social Media Success [CHART]

By David Erickson | May 17, 2016

US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.

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How Marketers Measure Customer Engagement [CHART]

By David Erickson | April 1, 2016

Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.

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2014 Marketing Technology Landscape [INFOGRAPHIC]

By David Erickson | January 13, 2014

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

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Top Data Capabilities Of Tag Management, May 2013 [CHART]

By David Erickson | July 23, 2013

64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.

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Tag Management Benefits, May 2013 [CHART]

By David Erickson | July 23, 2013

Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.

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Immediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]

By David Erickson | February 21, 2013

Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.

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Best Channels For Generating Customer Data, October 2012 [CHART]

By David Erickson | February 21, 2013

As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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