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Website Analytics

B2B Content Metrics [CHART]

By David Erickson | May 29, 2019
Chart: B2B Content Metrics

A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.

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Most Popular SaaS Tools [CHART]

By David Erickson | March 25, 2019
Chart: Most Popular SaaS Tools

Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses.

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Google Analytics For Content Ideas [INFOGRAPHIC]

By David Erickson | March 24, 2019
Infographic: Google Analytics For Content Ideas

This infographic from Digital Marketing Philippines illustrates four ways you can use Google Analytics to get ideas for content.

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Data Sources Used For Customer Experience Decisions [CHART]

By David Erickson | February 1, 2019
Chart: Data Sources That Drive CX Decisions

Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.

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11 Essential Marketing Skills [INFOGRAPHIC]

By David Erickson | September 15, 2018 | 0
Infographic: Essential Marketing Skills

This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.

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Online Marketing KPIs [INFOGRAPHIC]

By David Erickson | July 28, 2018
Infographic: Online Marketing KPIs

This infographic from MarketingProfs illustrates the importance of five online marketing KPIs.

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Google Analytics For Small Business [INFOGRAPHIC]

By David Erickson | June 10, 2018
Infographic: Google Analytics for Small Business

This infographic illustrates the fundamentals of using Google Analytics for your small business. 

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Third-Party Ad Trackers On Websites [CHART]

By David Erickson | January 11, 2018
Chart: Third-Party Ad Trackers On Websites

In a recent examination of more than 144 million webpages loaded in more than a dozen countries, Cliqz and Ghostery found that 77.4% of all websites had at least one third-party tracker.

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Top Digital Marketing Skills [CHART]

By David Erickson | August 10, 2017
Chart: Top Digital Marketing Skills, 2017

Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.

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Google Ranking Factors For Desktop Search [CHART]

By David Erickson | May 1, 2017
Chart: Top Google Desktop Search Ranking Factors

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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