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Video Analytics

Top Digital Marketing Skills [CHART]

By David Erickson | August 10, 2017
Chart: Top Digital Marketing Skills, 2017

Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.

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How Brand Marketers Measure Video Advertising Performance [CHART]

By David Erickson | March 21, 2017
Chart: Measuing Video Advertising Performance

71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.

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Media & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]

By David Erickson | November 13, 2014

Brand building and loyalty were the top online priorities for media and entertainment companies.

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Global Big Data Analytics Capabilities, 2012 [CHART]

By David Erickson | December 18, 2012

Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.

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Clients' Most-Valued Online Video Audience Measurement Metrics [CHART]

By David Erickson | July 18, 2012

One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.

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Top Metrics For Measuring Online Video Advertising Success [TABLE]

By David Erickson | July 18, 2012

While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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