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Social Media Analytics

Top Metrics Used To Measure Social Media Success [CHART]

By David Erickson | May 17, 2016

US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.

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Top Types Of Social Media Monitoring Tools, March 2015 [CHART]

By David Erickson | October 6, 2015

Social media professionals used an average of three social media tools to report on and analyze such efforts.

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Top Challenges With Social Media Marketing By Company Size, March 2015 [TABLE]

By David Erickson | October 6, 2015

Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.

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Facebook For Email List Building [INFOGRAPHIC]

By David Erickson | February 18, 2015

This infographic from Social Strategizer illustrates how Facebook can be used for email list building.

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Media & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]

By David Erickson | November 13, 2014

Brand building and loyalty were the top online priorities for media and entertainment companies.

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Top 10 Challenges Companies Face Using Social Media, October 2014 [CHART]

By David Erickson | November 12, 2014

2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.

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Attitudes Toward Analyzing Social Media Engagement Data, October 2014 [CHART]

By David Erickson | November 12, 2014

Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.

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Time Investment In Social Media Marketing By Activity, May 2014 [CHART]

By David Erickson | June 3, 2014

The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.

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Marketers' Challenges Measuring Social Media, January 2014 [CHART]

By David Erickson | March 4, 2014

The No. 1 obstacle cited by respondents was staffing, funding or resources, at 55%.

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How Marketing Pros Use Social Media Analytics, January 2014 [CHART]

By David Erickson | March 4, 2014

The top way in which marketers were using social media analytics was campaign tracking (60%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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