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Email Metrics

Desktop vs Mobile Email Click-To-Open Rates [CHART]

By David Erickson | July 1, 2016

Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.

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North American Email Metrics, 2010-2015 [CHART]

By David Erickson | December 31, 2015

North American email open rates are down slightly year-over-year so far in 2015.

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Email Click-To-Open Rates, 2013-2015 [CHART]

By David Erickson | November 4, 2015

Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.

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How Email Marketers Segment Their Customers, December 2014 [CHART]

By David Erickson | May 19, 2015

Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.

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Email CTO Rates, Q4 2014 [CHART]

By David Erickson | May 18, 2015

Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.

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Effect Of Frequency On Email Open Rates, B2B vs B2C [CHART]

By David Erickson | February 6, 2015
Effect Of Frequency On Email Open Rates - B2B vs B2C

Open rates are pretty steady for B2B, hovering around 30%.

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Effect Of Monthly Email Campaign Frequency On Click Rate [CHART]

By David Erickson | February 6, 2015
Monthly Email Campaign Frequency On Click-Rate

companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.

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Metrics Used To Measure Email Subject Line Success, October 2014 [CHART]

By David Erickson | January 18, 2015

Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.

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Email Click-Through Rates By Hour, 2013 [CHART]

By David Erickson | December 15, 2014

Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.

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Email Open Rates By Hour Scheduled, 2013 [CHART]

By David Erickson | December 15, 2014

Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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