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Email Metrics

Factors That Prompt People To Open Emails

By David Erickson | January 1, 2021 | 0
Chart: Top Factors To Open Emails

Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.

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Sender Reputations & Email Delivery Rates [CHART]

By David Erickson | November 27, 2019
Chart: Sender Reputations & Email Delivery Rates

Every year spammers find it more difficult to get their emails into inboxes, thanks to efforts made by email providers. Last year only 16% of emails came from the least reputable senders – a figure down from 25% in 2017.

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Email Benchmarks By Industry [TABLE]

By David Erickson | August 27, 2019
Table: Email Benchmarks By Industry

Email click-through declined for business as usual emails in Q4 2018 on a year-over-year basis, per the latest email and benchmark trends report from Epsilon.

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Email Reading & Dwell Times, 2011-2018

By David Erickson | June 17, 2019
Email Reading Time

Once opened, the majority of emails manage to catch the reader’s attention, with 61% of all emails being read for 8 seconds or more.

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Email Opens By Hour [CHART]

By David Erickson | May 24, 2019
Chart: Email Opens By Hour

There’s an argument to be had over whether or not timing helps, but here’s some data nonetheless, starting with the cumulative share of email opens by hour post-send.

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Email Open & CTRs By Hour [CHART]

By David Erickson | August 28, 2018
Chart: Email Open and CTRs By Hour Of The Day

Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.

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Email A/B Testing Accuracy By Goal [CHART]

By David Erickson | April 20, 2018
Chart: Accuracy Email A/B Test by Wait Time

A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?

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Email List Segmentation Metrics [CHART]

By David Erickson | October 20, 2017
Chart: Email List Segmentation Metrics

Email campaigns built on segmented lists outperformed non-segmented lists across metrics.

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Biggest Email Marketing Challenges [CHART]

By David Erickson | March 2, 2017
Chart: Top Email Marketing Challenges

While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.

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Email Production Workflow [INFOGRAPHIC]

By David Erickson | September 15, 2016
Infographic - Email Production Workflow

This infographic from Litmus and MovableInk illustrates steps you can take to optimize your email marketing production workflow.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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