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Video Game Industry [INFOGRAPHIC]

By David Erickson | April 15, 2018
Infographic: Video Game Industry

This new infographic from Filmora illustrates the growth and potential of the video game industry.

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Sponsored Content Labeling By Social Influencers [CHART]

By David Erickson | April 12, 2018
Chart: Sponsored Content Labeling By Social Influencers

According to a January 2018 survey of influencers worldwide from Zine, 52% of respondents said they labeled their content as sponsored. But the role of marketers in encouraging (or discouraging) disclosure is strong.

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Top Purchase Influences By Generation [CHART]

By David Erickson | August 2, 2016

Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.

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Selena Gomez' Social Media Value [INFOGRAPHIC]

By David Erickson | July 24, 2016
Selena Gomez Social Media Value [INFOGRAPHIC]

Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.

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Sponsored Social Media Message Effectiveness [CHART]

By David Erickson | February 11, 2016

Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.

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Trust In Advertising Formats By Generation, October 2015 [CHART]

By David Erickson | December 8, 2015

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

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Trust In Advertising By Format, October 2015 [CHART]

By David Erickson | December 8, 2015

Among paid media channels, traditional media outperform online and mobile ads in trust.

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Consumer Trust In Earned & Owned Media [CHART]

By David Erickson | October 2, 2015

More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.

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B2B Marketing Budget Allocations In 2015 [CHART]

By David Erickson | January 27, 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Influential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]

By David Erickson | January 22, 2015

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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