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Retargeting

Effective Email List Growth Tactics [CHART]

By David Erickson | May 19, 2017
Chart: Email List Growth Tactics

Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.

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Top B2B Marketing Channels [CHART]

By David Erickson | March 30, 2017
Chart: Top B2B Marketing Channels

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

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Most Effective and Difficult Personalization Tactics [CHART]

By David Erickson | December 12, 2016
Chart: Most Effective and Difficult Personalization Tactics

The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.

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Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

By David Erickson | October 14, 2016
Tactics That Drive Customer Acquisition vs Retention

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

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B2B Demand Generation Marketing Tactics [CHART]

By David Erickson | February 5, 2016

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.

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Top Audience Targeting Types For Branding, May 2015 [CHART]

By David Erickson | July 6, 2015

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

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How Mobile Millennials Discover Brands Online, September 2014 [CHART]

By David Erickson | April 21, 2015

On social, Millennials learn about products through peer activity.

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Customer Experience Optimization, March 2015 [CHART]

By David Erickson | April 16, 2015

Customer experience has been tabbed marketers’ most exciting opportunity this year.

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Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

By David Erickson | March 9, 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

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Marketers' Retargeting Challenges, August 2014 [CHART]

By David Erickson | January 3, 2015

Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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