Chart: Political Ad Spending By Media

Of the $6 billion in political campaign spending this cycle, Kantar expects 20%, or $1.2 billion, to go to digital. TV still wins the lion’s share of campaign budgets, with almost three-quarters of the total split between broadcast and cable TV.

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Chart: Ad Spending By Media

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

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Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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