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PPC

Clients' Online Marketing Talent Gaps, April 2014 [CHART]

By David Erickson | May 6, 2014

About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.

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Channel ROI Ratings, April 2014 [CHART]

By David Erickson | April 7, 2014

This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).

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Importance Of National vs Local Online Tactics, December 2013 [CHART]

By David Erickson | February 21, 2014

While nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were Completely Satisfied with such efforts.

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Online Merchants' Traffic & Revenue Sources In 2013 [CHART]

By David Erickson | February 13, 2014

Paid search continued to deliver more valuable traffic than organic search.

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Frequency With Which Marketers Check Their Data Sources, November 2013 [CHART]

By David Erickson | December 3, 2013

For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.

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Most Important PPC Objectives Worldwide, October 2013 [CHART]

By David Erickson | October 28, 2013

Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.

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SMBs' Wasted PPC Budgets, October 2013 [TABLE]

By David Erickson | October 18, 2013

An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.

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PPC Professionals' Areas Of Focus In 2014 [CHART]

By David Erickson | August 26, 2013

85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.

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US B2B Marketers' Budgets, 2011 & 2012 [TABLE]

By David Erickson | August 22, 2013

Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.

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eCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]

By David Erickson | July 8, 2013

Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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