Advertising
LinkedIn Retargeting
This infographic from LinkedIn serves as a handy checklist for getting the most out of LinkedIn’s retargeting capabilities.
Read MoreHow People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreB2B Digital Ad Spending, 2017-2021
eMarketer forecasts that US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64 billion.
Read MoreMost Annoying Online Experiences
In a recent Adobe study on the state of personalization, consumers shared the experiences that frustrate them most when engaging with digital content.
Read MoreUS Podcast Ad Spending, 2018-2022
Podcast ad spending is a bright spot amid lackluster digital radio spending. US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.
Read MoreRelevant Advertising Factors
81% consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a report from DISQO.
Read MoreWork From Home Is Here To Stay
San Francisco ad agency Traction broke its lease and will work remotely indefinitely in yet another sign of the impact of the pandemic on work.
Read MoreUS Digital Political Ad Spending, 2016-2020
Digital political ad spending is expected to surge from $388.9 million last year to $954.8 million this year.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreAttitudes Toward Influencer Content
Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?
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