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Outdoor Advertising

Top Small Business Marketing Channels [CHART]

By David Erickson | November 6, 2017
Chart: Small Business Marketing Channels

Despite potential financial restrictions, marketing remains a priority for small business decision-makers.

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Top App Installation Marketing Methods [CHART]

By David Erickson | July 24, 2017
Chart: Top App Installation Marketing Methods

Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.

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Best Way To Reach Baby Boomers [CHART]

By David Erickson | July 13, 2017
Chart: Best Way Advertisers Reach Baby Boomers

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.

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US Political Ad Spending Allocations, 2012 vs 2016 [CHART]

By David Erickson | June 14, 2017
Chart: US Political Ad Spend Allocations - 2016 vs 2012

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.

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Top Product Launch Communications Channels [CHART]

By David Erickson | April 13, 2017
Chart: Top Product Launch Communication Channels

Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.

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Top Sources Of New Customers For Local Businesses [CHART]

By David Erickson | April 12, 2017
Chart: Sources of New Customers for Local Businesses

Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.

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Billboard Eyetracking [HEATMAP]

By David Erickson | March 25, 2017
Billboard Eyetracking Heatmap

This heatmap tracks what viewers of this German billboard focus on.

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Attitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]

By David Erickson | January 14, 2017
Attitudes Toward Advertising Formats by Generation

The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.

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Generation X Purchase Influences, 2014 & 2016 [CHART]

By David Erickson | December 15, 2016
Chart: Generation X Purchase Influences - 2014-2016

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

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Most-Hated Types Of Ads [CHART]

By David Erickson | December 2, 2016
Most Hated Types of Ads [CHART]

American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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