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Magazine Advertising

Ad Formats Preferred By SMBs [CHART]

By David Erickson | February 25, 2017
Chart: Primary Ad Formats fo SMBs

More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.

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Attitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]

By David Erickson | January 14, 2017
Attitudes Toward Advertising Formats by Generation

The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.

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How Magazines Produce Native Ads [CHART]

By David Erickson | January 9, 2017
Chart: How Magazines Produce Native Ads

More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.

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Generation X Purchase Influences, 2014 & 2016 [CHART]

By David Erickson | December 15, 2016
Chart: Generation X Purchase Influences - 2014-2016

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

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Most-Hated Types Of Ads [CHART]

By David Erickson | December 2, 2016
Most Hated Types of Ads [CHART]

American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.

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Eye Tracking On Scarlett Johansson Dolce & Gabbana Ad [HEATMAP]

By David Erickson | November 12, 2016
Scarlett Johansson Dolce and Gabbana Ad

This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.

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How Millennials Discover New Brands [CHART]

By David Erickson | July 15, 2016

Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.

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Budget Allocations For Medical Marketing [CHART]

By David Erickson | June 22, 2016

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

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Millennials Are Most Influenced Generation By Political Ads Of All Stripes

By David Erickson | April 19, 2016 | 1

Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.

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US Ad Spending Trends

By David Erickson | April 11, 2016

Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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