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Email Advertising

Importance Of Ad Personalization By Format, April 2013 [CHART]

By David Erickson | August 9, 2013

35% of US internet users said they would like to receive personalized ads or recommendations online.

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Mobile Ad Spending Growth By Format, 2011-2017 [TABLE]

By David Erickson | June 18, 2013

Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.

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Top Tactics To Improve B2B Email Marketing, March 2013 [CHART]

By David Erickson | May 24, 2013

Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.

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Retargeting Tactics Used By Media Buyers, February 2013 [CHART]

By David Erickson | May 9, 2013

Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.

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Consumers' Reaction To Spam, March 2013 [CHART]

By David Erickson | April 29, 2013

Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result.

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Most Annoying Types Of Online Ads, March 2013 [CHART]

By David Erickson | April 29, 2013

Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).

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Top Sources Of Annoying Ads, March 2013 [CHART]

By David Erickson | April 29, 2013

More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll.

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Top Online Ad Formats By Share Of Revenue, 2011 vs 2012 [CHART]

By David Erickson | April 22, 2013

Online ad revenues grew by 15% year-over-year in 2012.

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Ad Awareness By Generation & Context, April 2013 [CHART]

By David Erickson | April 15, 2013

About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.

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US Local Online Ad Spending By Media & Format, 2012 [TABLE]

By David Erickson | March 20, 2013

The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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