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Auto Ads That Prompted Consumer Research, May 2013 [CHART]

By David Erickson | March 7, 2014

At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,

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US Online Ad Spending Growth By Format, 2012-2017 [TABLE]

By David Erickson | February 19, 2014

Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.

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US Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]

By David Erickson | December 20, 2013

Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.

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Local Advertising Revenue Shares By Channel, 2013 [CHART]

By David Erickson | November 28, 2013

BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.

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How Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]

By David Erickson | November 20, 2013

Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.

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Online Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]

By David Erickson | October 17, 2013

Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.

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US Digital Ad Spending By Format, 2011-2017 [TABLE]

By David Erickson | August 26, 2013

This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.

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US Mobile Ad Spending By Format, 2011-2017 [TABLE]

By David Erickson | August 26, 2013

In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.

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Changes In B2B Marketing Spending During Next Year, March 2013 [TABLE]

By David Erickson | August 19, 2013

45% B2B marketers expected to increase search engine advertising spending.

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B2B Marketers' Most Successful Platforms, August 2013 [CHART]

By David Erickson | August 14, 2013

Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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