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Ads Ignored By Podcast Listeners [CHART]

By David Erickson | November 12, 2019
Chart: Ads Ignored By Podcast Listeners

In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019.

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Ad Spending By Media & Format, 2018-2019 [TABLE]

By David Erickson | April 15, 2019
Table: Ad Spending By Media & Format, 2018-2019

Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.

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Marketing Budget Trends For Industrial Companies In 2017 [CHART]

By David Erickson | March 18, 2018
Chart: Industrial Marketing Budget Trends in 2017

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.

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Best Way To Reach Baby Boomers [CHART]

By David Erickson | July 13, 2017
Chart: Best Way Advertisers Reach Baby Boomers

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.

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LinkedIn Advertising [INFOGRAPHIC]

By David Erickson | January 27, 2017
INFOGRAPHIC: LinkedIn Advertising

This infographic from LinkedIn illustrates the social media platform’s advertising options.

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How Frequently People Check Their Email, August 2015 [CHART]

By David Erickson | October 22, 2015

A significant share of respondents are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive.

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Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

By David Erickson | December 22, 2014

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

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Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]

By David Erickson | December 21, 2014

TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).

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Hot Retargeting Topics Among Marketers, December 2014 [CHART]

By David Erickson | December 18, 2014

Social media retargeting is the hottest topic in retargeting.

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Single Advertiser B2B eNewsletters, April 2013 – March 2014 [CHART]

By David Erickson | October 8, 2014

Dedicated emails – in which there was a single advertiser – comprised 38% of email newsletters, with that share increasing during early 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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