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Banner Advertising

Desktop Web Ads Ranked From Not-So-Horrible To Worst [CHART]

By David Erickson | March 2, 2018
Chart: Coalition for Better Ads - Desktop Web Ads Rankings

Examples include video ads that play at full volume, flashing display ads, popups with hard-to-find exit buttons and prestitial ads that block users from seeing content on the page.

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Mobile Web Ads Ranked From Not-So-Horrible To Worst [CHART]

By David Erickson | March 1, 2018
Chart: Coalition For Better Ads' Mobile Web Ads Rankings

Based on surveys of 25,000 internet users in North America and Europe conducted by the Coalition (though namely by Google), roughly 85 percent of mobile users surveyed said they found anchor ads only a little annoying or not annoying at all.

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App Install Ad Budget Allocations [TABLE]

By David Erickson | February 23, 2018
Table: App Install Ad Budget Allocations

Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.

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How People Learn About Events [CHART]

By David Erickson | November 15, 2017
Chart: How People Learn About Events

Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.

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Top App Installation Marketing Methods [CHART]

By David Erickson | July 24, 2017
Chart: Top App Installation Marketing Methods

Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.

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Top B2B Marketing Channels [CHART]

By David Erickson | March 30, 2017
Chart: Top B2B Marketing Channels

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

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How People Find Their Favorite TV Shows

By David Erickson | March 27, 2017
Chart: How People Find Their Favorite TV Shows

Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.

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Ad Formats Preferred By SMBs [CHART]

By David Erickson | February 25, 2017
Chart: Primary Ad Formats fo SMBs

More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.

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Attitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]

By David Erickson | January 15, 2017
Attitudes Toward Online Advertising Formats by Generation

Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.

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Attitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]

By David Erickson | January 14, 2017
Attitudes Toward Advertising Formats by Generation

The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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