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Audio Advertising

US Podcast Advertising Spending, 2014-2020 [CHART]

By David Erickson | September 20, 2016

According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.

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US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]

By David Erickson | November 26, 2015

Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.

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US Radio Revenue Trends, Q1-Q2 2014 [CHART]

By David Erickson | September 5, 2014

Radio revenues fell by 3% year-over-year in Q2 as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues.

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Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

By David Erickson | August 30, 2014

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

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US Mobile Display Ad Revenues By Company, 2011-2015 [TABLE]

By David Erickson | June 20, 2013

Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).

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Global Net Online Ad Revenues By Company, 2011-2013 [TABLE]

By David Erickson | June 20, 2013

Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.

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Global Online Ad Revenue Share By Company, 2011-2013 [TABLE]

By David Erickson | June 20, 2013

Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.

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Global Mobile Ad Revenues By Company, 2011-2013 [TABLE]

By David Erickson | June 20, 2013

eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.

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US Local Online Ad Spending By Media & Format, 2012 [TABLE]

By David Erickson | March 20, 2013

The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.

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Types Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]

By David Erickson | January 24, 2013

Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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