Ad Spending
Global Digital Ad Spending Growth By Region & Country, 2011-2016 [CHART]
North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012.
Read MoreGlobal Digital Ad Spending, 2010-2016 [CHART]
Worldwide, digital ad spending passed the $100-billion mark for the first time last year and will increase by a further 15.1% in 2013 to $118.4 billion.
Read MoreGlobal Mobile Ad Spending Growth By Region & Country, 2011-2016 [CHART]
The fastest growth in 2012 came from North America, especially the US, where mobile search and display ad spending was up 220%.
Read MoreGlobal Mobile Ad Spending, 2010-2016 [CHART]
Mobile ad spending around the world more than doubled last year, eMarketer estimates.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2012 [CHART]
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
Read MoreGlobal Ad Spending Growth By Sector, H1 2012 [CHART]
The telecom sector led all industries in global ad spending growth for the first half (H1) of 2012.
Read MoreUS Local Mobile Ad Spending, 2011-2016 [CHART]
Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012.
Read MoreAd Agency Outlook, Q3 2012 [TABLE]
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.
Read MoreMobile Ad Spending Growth By Vertical, Q2 2012 [CHART]
In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network.
Read MoreShare Of Global Ad Spending By Medium, 2010-2014 [TABLE]
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.
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