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Ad Spending

Super Bowl LV Advertising

By David Erickson | February 7, 2021 | 0
Super Bowl LV Advertising

Super Bowl LV–otherwise know as the Pandemic Bowl–will be like no other with empty seats, absent advertisers, and a poet laureate.

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Entertainment Digital Ad Spending Took A Hit In 2020

By David Erickson | November 26, 2020 | 0
Chart: Entertainment Digital Ad Spending, 2017-2021

The cancellation of almost all in-person entertainment events due to the pandemic has also cancelled the digital ad budgets for those events.

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B2B Digital Ad Spending, 2017-2021

By David Erickson | September 1, 2020 | 0
Chart: Digital B2B Ad Spending - 2017-2021

eMarketer forecasts that US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64 billion.

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US Podcast Ad Spending, 2018-2022

By David Erickson | August 18, 2020 | 0
Chart: US Podcast Ad Spending, 2018-2022

Podcast ad spending is a bright spot amid lackluster digital radio spending. US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.

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US Digital Political Ad Spending, 2016-2020

By David Erickson | July 31, 2020 | 0
Chart: US Digital Political Ad Spending, 2016-2020

Digital political ad spending is expected to surge from $388.9 million last year to $954.8 million this year.

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Pandemic’s Effect On Publisher Revenue

By David Erickson | June 17, 2020 | 0
Chart: Pandemic's Effect On Publisher Revenue

A March 2020 survey from the Interactive Advertising Bureau (IAB) found the majority of US news publishers have dealt with pauses, adjustments and cancellations of campaigns

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US Digital Political Ad Spending Share

By David Erickson | May 26, 2020 | 0
Chart: US Digital Political Ad Spending Share

Google and Facebook already control 60.8% of the total US digital ad market.

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Diversity In Ads: Effect On Purchase Decisions

By David Erickson | May 13, 2020 | 0
Chart: Diversity In Ads - Effect On Purchase Decisions

While multicultural media spending is growing, it is a small fraction of overall spend and far from proportional to the populations it is meant to target.

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Priority Ad Spending As A Result Of Coronavirus Pandemic

By David Erickson | April 13, 2020 | 0
Chart: Priority Ad Spending As A Result Of Coronavirus Pandemic

Nine in 10 (89%) advertisers say that the coronavirus pandemic has impacted their advertising efforts, with one-third (34%) reporting they have cancelled a campaign completely before it was launched and another 38% having paused advertising efforts until later in the year.

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Pandemic Pauses Ad Budgets For 2020

By David Erickson | April 10, 2020 | 0
Chart: Coronavirus Ad Spending

IAB research found that nearly a quarter of marketers have paused all advertising spending through the second quarter. Another 46% are reducing their budgets.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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