Video Marketing
Trust In Social Media By Channel
According to Business Insider Intelligence’s annual ‘US Digital Trust Survey,’ LinkedIn is the most trusted social platform overall.
Read MoreLead-Converting Content
A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.
Read MoreCable Cord Cutters, 2019-2024
By the end of this year, 31.2 million US households will have cut the cable TV cord in aggregate. And 6.6 million households will cancel their pay TV subscriptions.
Read MoreLinkedIn Retargeting
This infographic from LinkedIn serves as a handy checklist for getting the most out of LinkedIn’s retargeting capabilities.
Read MoreWhere Americans Listen To Music
According to a Morning Consult/Hollywood Reporter poll of adult Americans who listen to music about once a week or more, most of them (69%) listen to music via traditional AM/FM radio stations.
Read MoreDigital Live Sports Viewers
Live sports viewing on digital channels has definitely been on a rising trend in recent years. eMarketer charts the rise from 32 million viewers in 2019 to 36.5 viewers this year.
Read MoreTime Spent With Digital Video By Device, 2018-2022
This year, time spent with mobile video apps will gain 10 minutes, second only to social media. Overall, mobile video will gain 5 minutes, since video watched via mobile web has decreased as people continue to shift such viewing to apps or other devices.
Read MoreFuture Of Virtual Events
A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreSocial Video Plans, 2020
With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.
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