Social Media Marketing
LinkedIn Retargeting
This infographic from LinkedIn serves as a handy checklist for getting the most out of LinkedIn’s retargeting capabilities.
Read MoreSocial Commerce Has Yet To Take Hold
Only 30% of Americans have made a purchase from a social media site, according to a June 2020 survey by eMarketer.
Read MoreHow People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreVirtual Influencers
Brands are creating their own Influencers so that they don’t have to deal with real-life influencers and can control their message.
Read MoreYelp Economic Barometer Report
Yelp is becoming the barometer of the destroyed local economy because of the failure to bring the Coronavirus to heel.
Read MoreFactors That Affect Trust In Brands
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreAttitudes Toward Influencer Content
Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?
Read MoreTop Reasons Consumers Follow Brands On Social Media
Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media.
Read MoreTwitter vs Instagram As A News Source, 2014-2020
A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.
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