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Mobile Marketing

Pandemic Devastates Home Sharing Sector

By David Erickson | September 15, 2020 | 0
Chart: Home Sharing Users

This year, Airbnb’s US adult user base will fall 60.0% to 17.0 million. This is the first time that the company has experienced negative user growth.

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Food Delivery App Users, 2019-2023

By David Erickson | September 3, 2020 | 0
Chart: Food Delivery App Users - 2019-2023

eMarketer forecasts that the number of smartphone food delivery app users will rise 25.2% to 45.6 million this year.

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Mobile Dating App Use, 2019-2023

By David Erickson | September 2, 2020 | 0
Chart: Smartphone Dating App Users - 2019-2023

eMarketer forecasts the number of smartphone dating app users in the US will reach 26.6 million this year. That’s an 18.4% increase from 2019.

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Online Grocery Shoppers, 2018-2020

By David Erickson | August 31, 2020 | 0
Chart: Online Grocery Shoppers - 2018-2020

eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.

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Preference For Mobile Shopping By Age

By David Erickson | August 20, 2020 | 0
Chart: Preference For Mobile Shopping By Age

According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.

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Most Popular Podcast Distribution Channels

By David Erickson | August 17, 2020 | 0
Chart: Most Popular Podcast Distribution Channels

Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.

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State Of Personalization 2020 Report

By David Erickson | August 12, 2020 | 0
Chart: Personalized Experiences

Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.

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It’s A Mobile App World & We’re Just Living In It

By David Erickson | July 27, 2020 | 0
Chart: Time Spent With Apps vs Browsers

eMarketer estimates that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps.

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B2C Digital Marketing Spend To Rise In 2021

By David Erickson | July 13, 2020 | 0
Chart: B2C Digital Marketing Spend To Rise In 2021

Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.

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Time Spent With Mobile Messaging Apps

By David Erickson | June 19, 2020 | 0
Chart: Time Spent With Mobile Messaging Apps, 2018-2022

This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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