Chart: Family Life By Generation

Today’s family units are very different to those of previous years. Only 3 in 10 Millennials now live with a spouse and a child, compared to 40% of Gen-Xers and 46% of Boomers when they were the same age, finds a report from Pew Research Center using data from the US Census Bureau’s Current Population Survey.…

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Chart: Consumer Spending By Generation

Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there’s a generation that has much more money to spend: Baby Boomers, according to Epsilon’s latest report on cross-generational marketing.

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Chart: Wearable Users By Age

Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

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