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Content Marketing

Factors That Prompt People To Open Emails

By David Erickson | January 1, 2021 | 0
Chart: Top Factors To Open Emails

Dyspatch’s The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email.

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Grocery Shopping

By David Erickson | December 30, 2020 | 0
Grocery Shopping Statistics

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

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Brand Awareness Statistics, 2012-Present

By David Erickson | December 23, 2020 | 0
Brand Awareness Statistics

Sixteen sets of brand awareness statistics from 2012 to present.

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Top Podcast Channels, 2019 vs 2020

By David Erickson | December 21, 2020 | 0
Chart: Top Podcast Channels, 2019 vs 2020

Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify.

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Why B2B Marketers Use Influencers

By David Erickson | November 20, 2020 | 0
Chart: The Value Of B2B Influencers

B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.

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High-Converting Lead Magnet Content

By David Erickson | November 18, 2020 | 0
Chart: Lead Magnet Conversion Rates

Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates.

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Product Discovery Via Influencers

By David Erickson | November 13, 2020 | 0
Chart: Product Discovery Via Influencers

Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.

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B2B Content Consumption During The Pandemic

By David Erickson | November 12, 2020 | 0
Chart: B2B Content Consumption During The Pandemic

Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.

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Digital Audio Listeners, 2016-2023

By David Erickson | November 4, 2020 | 0
Chart: Digital Audio Listeners, 2016-2023

How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.

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Lead-Converting Content

By David Erickson | October 14, 2020 | 0
Chart: Lead-Converting Content Formats

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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