Content Marketing
Top Customer Journey Development Practices
Eight in 10 CX, analytics, customer care, and marketing professionals say that a journey-based strategy is very (39%) or extremely (40%) important to their organization’s overall success.
Read MoreSocial Video Plans, 2020
With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.
Read MoreC-Suite B2B Content Consumption
Tuesdays and Wednesdays were found to be the most active consumption days of the week, making up about half of the days where users requested information, particularly those in finance, IT and human resources.
Read MoreWebinars vs Podcasts [INFOGRAPHIC]
This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.
Read MoreBest In Class Social Media Elements
With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.
Read MoreB2B Marketers’ Biggest Differentiators
The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.
Read MoreState Of Content Marketing 2020 [INFOGRAPHIC]
This infographic by Upland Kapost animates the state of content strategy, production, and best practices in 2020.
Read MoreLead Nurturing [INFOGRAPHIC]
This infographic from Pardot illustrates the fundamentals of implementing lead nurturing campaigns.
Read MoreTop Thought Leadership Formats
Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty.
Read MoreB2B Marketing Budget Changes Due To COVID-19
Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, surveyed more than 450 B2B marketing professionals about how they expect to adjust their marketing plans because of the pandemic. The findings include: 72% project overall 2020 B2B marketing budgets will increase, stay the same, or only be cut moderately…
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