Content Marketing Archives - e-Strategy Trends

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.

Activists are creating infographics on Instagram and enjoying great success using the tactic to get spread their messages.

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.

Brands are creating their own Influencers so that they don’t have to deal with real-life influencers and can control their message.

Chart: Most Popular Podcast Distribution Channels

Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.

Chart: Most Effective Recommendation Engine Tactics

Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.

Chart: Consumer Attitudes Toward Promoted Influencer Content

Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?

Chart: Top Customer Journey Development Practices

Eight in 10 CX, analytics, customer care, and marketing professionals say that a journey-based strategy is very (39%) or extremely (40%) important to their organization’s overall success.

With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.