Content Marketing Archives - e-Strategy Trends

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.

Chart: Consumer Attitudes Toward Promoted Influencer Content

Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?

Chart: Top Customer Journey Development Practices

Eight in 10 CX, analytics, customer care, and marketing professionals say that a journey-based strategy is very (39%) or extremely (40%) important to their organization’s overall success.

With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.

Chart: Dayparting - C-Level B2B Content Consumption

Tuesdays and Wednesdays were found to be the most active consumption days of the week, making up about half of the days where users requested information, particularly those in finance, IT and human resources.

This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.

With most brands convinced about the benefits that a strong social presence can bring, social media marketers face the challenge of cutting through the noise to reach their target audiences.