B2B Marketing
Brand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present.
Read MoreB2B Digital Marketing Budgets To Increase In 2021
Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.
Read MoreCommercial Real Estate Adjustment For Marketing Agencies
Creative agencies have been consolidating their real estate footprint for awhile now. The pandemic and the subsequent mass work-from-home experiment simply gives them greater reason to reimagine what workspace (and real estate budgets) look like.
Read MoreWhy B2B Marketers Use Influencers
B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.
Read MoreHigh-Converting Lead Magnet Content
Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates.
Read MoreB2B Content Consumption During The Pandemic
Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.
Read MoreHow B2B Buyers Prefer To Make Contact
According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.
Read MoreTrust In Social Media By Channel
According to Business Insider Intelligence’s annual ‘US Digital Trust Survey,’ LinkedIn is the most trusted social platform overall.
Read MoreLead-Converting Content
A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.
Read MoreLinkedIn’s Labor Stress Index
LinkedIn’s Labor Stress Index tracks the degree to which the labor forces within 21 industries are feeling stress.
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