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B2B Marketing

Brand Awareness Statistics, 2012-Present

By David Erickson | December 23, 2020 | 0
Brand Awareness Statistics

Sixteen sets of brand awareness statistics from 2012 to present.

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B2B Digital Marketing Budgets To Increase In 2021

By David Erickson | December 15, 2020 | 0
Chart: 2021 B2B Marketing Budgets By Channel

Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.

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Commercial Real Estate Adjustment For Marketing Agencies

By David Erickson | December 9, 2020 | 0
Chart: Marketing Commercial Real Estate Adjustment

Creative agencies have been consolidating their real estate footprint for awhile now. The pandemic and the subsequent mass work-from-home experiment simply gives them greater reason to reimagine what workspace (and real estate budgets) look like.

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Why B2B Marketers Use Influencers

By David Erickson | November 20, 2020 | 0
Chart: The Value Of B2B Influencers

B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.

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High-Converting Lead Magnet Content

By David Erickson | November 18, 2020 | 0
Chart: Lead Magnet Conversion Rates

Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates.

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B2B Content Consumption During The Pandemic

By David Erickson | November 12, 2020 | 0
Chart: B2B Content Consumption During The Pandemic

Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.

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How B2B Buyers Prefer To Make Contact

By David Erickson | November 2, 2020 | 0
Infographic: How B2B Buyers Prefer To Make Contact

According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.

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Trust In Social Media By Channel

By David Erickson | October 19, 2020 | 0
Chart: Trust In Social Media By Channel

According to Business Insider Intelligence’s annual ‘US Digital Trust Survey,’ LinkedIn is the most trusted social platform overall.

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Lead-Converting Content

By David Erickson | October 14, 2020 | 0
Chart: Lead-Converting Content Formats

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.

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LinkedIn’s Labor Stress Index

By David Erickson | October 6, 2020 | 0
Labor Stress

LinkedIn’s Labor Stress Index tracks the degree to which the labor forces within 21 industries are feeling stress.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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