Advertising
Pre-Roll Video Ad Completion Rates By Size [CHART]
15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.
Read MoreClick-Through Rate Benchmarks By Ad Type [CHART]
The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012.
Read MoreSelect Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]
More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
Read MoreMobile & Video's Effect On Apparel Shoppers [PRESENTATION]
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
Read MoreTypes Of Online Videos Apparel Shoppers Consume [CHART]
One key driver is the trend of user-generated haul videos — in which bloggers post videos showing off their latest shopping purchases.
Read MoreVideo's Effect On Millennials' Purchase Decisions [CHART]
Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).
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