Archive for December 2020
Latinx Technographics
Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans?
Read MoreTrust In Facial Recognition AdTech
56% of US adults have at least some trust in law enforcement to use facial recognition responsibly. But how do they feel about technology companies and advertisers using this kind of technology? The results aren’t promising.
Read MoreB2B Digital Marketing Budgets To Increase In 2021
Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.
Read MoreInstagram Post Engagement Rates
Carousel posts are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos.
Read MoreVideo Streaming Market Share by Service
The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen.
Read More30% Of Workforces Are Now Fully Remote
69% of US employees said they had to make major changes to their usual ways of working to adapt to the pandemic.
Read MoreCommercial Real Estate Adjustment For Marketing Agencies
Creative agencies have been consolidating their real estate footprint for awhile now. The pandemic and the subsequent mass work-from-home experiment simply gives them greater reason to reimagine what workspace (and real estate budgets) look like.
Read MoreCoronavirus’ Effect On Mental Health
Nearly four in 10 respondents reported feeling more stressed, while nearly as many cited a lack of work-life balance as affecting their mental status.
Read MoreAttitudes Toward Government Regulation Of Tech
More than seven in 10 US adults wanted to see regulatory reforms of how companies treat their data.
Read MoreUS Boycotters By Household Income
Americans often are not shy about letting their wallets speak when a brand does something that displeases them, whether it be the business acting irresponsibly, allowing a data breach or failing to represent their community or ethnicity.
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