The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen.
The two most popular services with advertising, YouTube and Hulu, feature subscription ad-free tiers, so a portion of viewing on those platforms also happens without ads.
The top five streamers accounted for about three-fourths of all time spent with streaming.
The long tail that makes up the remaining fourth is split between ad-free services (like Apple TV+), ad-reliant services (like Pluto TV), and hybrid services that have ad- supported and ad-free tiers (like Peacock). Read the rest at eMarketer.
Netflix remains the big streamer on the block, with a 34% market share followed by the two ad-supported service YouTube (20%) and Hulu (11%). Amazon Prime comes in at 8% and Disney+ follows with 4%.
Reaching streaming audiences gets tricky with fragmentation continuing as new channels enter the market.
As of now, short of producing your own shows and cutting a deal, Netflix is off limits for most. YouTube and more recently Hulu offer self-serve advertising options for smaller budget advertisers.
While Amazon does accept Over The Top video advertising, like YouTube, you can also upload your own content to the platform as well.
eMarketer estimates there will be 18.8 million Apple TV+ viewers by the end of 2020.
eMarketer forecasts that 37.5 million people in the US will watch streaming video on Twitch at least monthly in 2020, meaning the video streaming platform will reach 15.5% of US digital video viewers this year.
Business Insider Intelligence surveyed American adults about their video streaming choices while cooped up at home during the COVID-19 pandemic.
Within the US live viewing comprised more than one-third (35%) of all ad views for the quarter, up from 31% the previous quarter and 24% in the year-earlier period.
The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.