Chart: Demographics Of Screen Time

Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media, according to recent data from Pew Research Center.

The report explores the pressures parents are feeling related to social media and smartphone usage, including views on the ‘sharenting’ phenomenon.

Of the more than 3,600 US parents surveyed in March this year, nearly 6 in 10 (56%) said they spend too much time on their smartphone, compared to the 36% who think they spend about the right amount of time on their device.

However, when breaking down smartphone and social media use by demographic, some groups are more concerned about their usage than others.

When it comes to smartphones, younger parents (age 18-29) – who are also typically early tech adopters – are the most likely to believe that they spend too much time on their phone (65%), followed by moms (61%), white parents (60%), and parents with some college education (60%).

When asked the same about social media respondents painted a similar picture, with younger parents again being most likely to believe that they spend too much time on such platforms (49%).

This was again followed by moms (44%), those with some college education (41%) and white parents (40%). Read the rest at Marketing Charts.

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