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Archive for November 2020

Why People Shop Online

By David Erickson | November 16, 2020 | 0
Chart: Why People Shop Online

Online shoppers are buying more frequently, with 44% doing so weekly and 23% shopping multiple times a week.

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Terms Of Service Length

By David Erickson | November 14, 2020 | 0
Infographic: Terms Of Service Length

This infographic from Visual Capitalist illustrates how long the terms of serivce take to read for many of the top digital platforms.

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Product Discovery Via Influencers

By David Erickson | November 13, 2020 | 0
Chart: Product Discovery Via Influencers

Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.

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B2B Content Consumption During The Pandemic

By David Erickson | November 12, 2020 | 0
Chart: B2B Content Consumption During The Pandemic

Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.

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Millennials Are Social Shoppers

By David Erickson | November 11, 2020 | 0
Chart: Social Commerce, 2019-2020

GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.

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2020 Presidential Election Night Television Ratings

By David Erickson | November 10, 2020 | 0
Table: 2020 Presidential Election Night Television Ratings

An estimated 56.9 million people tuned in to watch coverage of the 2020 U.S. presidential election during primetime on Tuesday, Nov. 3, 2020, according to Nielsen.

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Marijuana Legalization Demographics

By David Erickson | November 9, 2020 | 0
Table: Marijuana Legalization Demographics

Support for legalization of marijuana has grown from 12% of the American public thinking the plant should be legal in 1969 to 68% this year.

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Wearables By Generation, 2020-2024

By David Erickson | November 6, 2020 | 0
Chart: Wearables By Generation, 2020-2024

It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.

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Mobile Media Consumption, 2018-2022

By David Erickson | November 5, 2020 | 0
Chart: Mobile Media Consumption, 2018-2022

Adult Americans will spend an average of 4 hours, 1 minute (4:01) on mobile devices per day in 2020, with 3:35 of that time spent on mobile apps.

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Digital Audio Listeners, 2016-2023

By David Erickson | November 4, 2020 | 0
Chart: Digital Audio Listeners, 2016-2023

How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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