Archive for November 2020
Why People Shop Online
Online shoppers are buying more frequently, with 44% doing so weekly and 23% shopping multiple times a week.
Read MoreTerms Of Service Length
This infographic from Visual Capitalist illustrates how long the terms of serivce take to read for many of the top digital platforms.
Read MoreProduct Discovery Via Influencers
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.
Read MoreB2B Content Consumption During The Pandemic
Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.
Read MoreMillennials Are Social Shoppers
GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.
Read More2020 Presidential Election Night Television Ratings
An estimated 56.9 million people tuned in to watch coverage of the 2020 U.S. presidential election during primetime on Tuesday, Nov. 3, 2020, according to Nielsen.
Read MoreMarijuana Legalization Demographics
Support for legalization of marijuana has grown from 12% of the American public thinking the plant should be legal in 1969 to 68% this year.
Read MoreWearables By Generation, 2020-2024
It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.
Read MoreMobile Media Consumption, 2018-2022
Adult Americans will spend an average of 4 hours, 1 minute (4:01) on mobile devices per day in 2020, with 3:35 of that time spent on mobile apps.
Read MoreDigital Audio Listeners, 2016-2023
How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.
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