Think about it.
Amusement parks. Closed.
Movie theaters. Shuttered.
With the exception of professional sports, which has managed to hold audience-less live games, there are practically no entertainment events demanding digital ad budgets for promotion.
Entertainment spending on digital advertising dropped to $7.03 billion this year, from $7.55 billion last year.
Perhaps optimistically, eMarketer expects digital ad spending to rebound robustly for the entertainment industry in 2021 with $8.48 billion in spend.