Chart: Buy Online Searches - October, 2019-June, 2020

Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.

In Q1 and Q2 2020, the average YoY traffic growth for ecommerce sites reached almost 30%.

This means that, by the time we approached Fall 2020, the ecommerce market had already experienced unprecedented spikes in interest from consumers.

Add to that the fact that this year’s holiday shopping season started in October and will extend into December, and we are, yet again, looking at a different Black Friday landscape altogether. 

An analysis of this year’s ads revealed that Black Friday 2020 deals had indeed already been launched by some retailers in October – and this comes a year after the “black friday” search term failed to reach even the October top-35 list of the most popular keywords in 2019.

This begs the question: Is the average consumer attention span long enough to sustain such a lengthy discount period? Read the rest at SEMrush.

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