Archive for November 2020
US Online Gamers To Reach 183 Million By 2024
eMarketer estimates that the number of US digital gamers will grow by 5.0% this year to 174.7 million.
Read MoreFacebook Back Before It Was A Democracy-Destroying Multinational Monopolistic Disinformation Platform
Remember when we were genuinely appalled at social media faux pas? Adorable.
Read MoreEntertainment Digital Ad Spending Took A Hit In 2020
The cancellation of almost all in-person entertainment events due to the pandemic has also cancelled the digital ad budgets for those events.
Read MoreIntended eCommerce Thanksgiving Spending
70% of Americans are planning a Thanksgiving gathering with fewer than six people, and 39% plan to prepare a meal at home for just household members, according to Nielsen.
Read MoreBuy Online Searches – October, 2019-June, 2020
Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.
Read MoreHow Consumers Feel About Holiday Spending This Year
Some 35% of those surveyed by Morning Consult said they would set aside between $100 and $300 for holiday gifts this year, up from 31% in 2019.
Read MoreWhy B2B Marketers Use Influencers
B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.
Read MoreFood Delivery Is Evolving
DoorDash is launching a convenience store focused delivery service that includes market-style offerings from local restaurants.
Read MoreHigh-Converting Lead Magnet Content
Survey data from GetReponse shows which type of offers – or ‘lead magnets’ – are resulting in higher conversion rates.
Read MoreTop Digital Onboarding Pain Points
There are often numerous hurdles to jump when signing up to a new account. Among consumers who’ve opened an account in the past month, 93% said they had to do at least one of eight actions to verify their identity.
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