Cornavirus Purchase Decisions By Income

Chart: Cornavirus Purchase Decisions

Morning Consult polling in June found many US adults deferring big purchases. Still, others went ahead and bought. That’s especially true for the top income bracket, where respondents who decided against a planned major purchase were outnumbered by those who proceeded with it (15% versus 21%).

Major purchase decisions are not the only spending decisions effected by COVID-19. Read the rest at eMarketer.

Delayed Purchases

According to March 2020 GlobalWebIndex data, nearly a third of US internet users ages 16 to 64 have delayed booking any vacations as a result of the COVID-19 pandemic. Another quarter of respondents have held off on purchasing flights, and slightly fewer have held off buying concert or theater tickets.

Separate data from Ipsos and USA Today mirrors GlobalWebIndex’s findings. Some 10% of US adults said they’ve already delayed a major purchase, and slightly more respondents (13%) said they plan to. Read the rest.

Businesses Seeing A Surge & A Decrease In Foot Traffic

With gun shops, community agriculture, and fitness equipment topping the list of categories seeing an increase in activity on Yelp, it appears people are preparing themselves for the zombie apocalypse.

Conversely, the Yelp data validates some obvious categories that have been hit hard by the pandemic, including breweries, shopping malls, and amusement parks. Read the rest.

Vacation Travel

Safety is the number one concern governing the foreseeable future
of travel
across every demographic, according to the State of Travel in 2020 report by the GlobalWebIndex.

The delaying of vacations and flights has steadily increased over the course of the pandemic.

Vacation behaviors are already showing clear signs of a shift towards domestic travel as restrictions and continued global transmission dampens travel confidence. Read the rest.

Booze Budgets

Since we don’t have to drive to a virtual happy hour, it appears many of us are drinking more alcohol as a result.

Roughly 61% of US adults ages 21 and older said they bought more alcohol since March when the pandemic hit, according to June 2020 data from alcohol ecommerce company Drizly, based on its platform activity. Read the rest.

COVID-19 Drives Surge In eCommerce

Between January 1, 2020 and March 11, 2020, purchases of several products have seen a significant jump in sales:

  • 807% for hand sanitizers, gloves, masks and anti-bacterial sprays;
  • 217% for over-the-counter drug purchases (cold, flu and pain relievers);
  • 231% for toilet paper; and
  • 87% for canned goods and shelf-stable items.

Additionally, with many U.S. consumers confined to their homes starting in March, orders for fitness equipment (kettlebells, dumbbells, stationary bikes and treadmills) and computers (desktops and laptops) have seen 55% and 40% boosts in online sales respectively. Read the rest.

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