Lead-Converting Content

Chart: Lead-Converting Content Formats

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.

This finding comes from a new report from Ascend2, which notes that 9 in 10 marketers surveyed say their lead generation strategy is either somewhat (60%) or very (31%) successful.

Part of the success of a lead generation strategy lies in utilizing effective tactics, and on this front more than half (55%) of the marketers surveyed believe that social media is one of the most effective digital tactics in generating leads that convert.

Not only that, but earlier research from Ascend2 also revealed that social media was perceived to be one of the most effective tactics in improving the quality of leads.

Furthermore, the reliance on social media has increased under the current circumstances, with results from the CMO Survey indicating that US companies are upping their spending on social media during COVID-19.

Likewise, Ascend2’s newest research shows that 54% of the more than 260 marketers surveyed said that social media was one of the top areas they were allocating their lead generation budgets to in the year ahead.

When it comes to tactics, close to 2 in 5 (37%) respondents feel that content marketing is one of the most effective tactics for generating leads that convert.

Although this form of marketing is considered less effective than other tactics such as social media (55%), website/SEO (43%) and email/automation (42%), effective content is fundamental to all of them. Read the rest at Marketing Charts.

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