Having reported an all-time low for exhibition industry performance as a result of the COVID-19 outbreak, the Conference for Exhibition Industry Research (CEIR) has released the results of a new poll tracking the ongoing impact of the pandemic on the B2B exhibition industry.
According to its findings, some 73% of exhibition organizers have canceled at least one exhibition as of June.
Between CEIR’s April and June surveys, the share of organizers canceling events has risen from 62% to 73%.
However, postponement remains a viable option, opted for by 41% of respondents in April and 37% in June.
However, some 53% of those who said they had canceled an exhibition in June tried to postpone before canceling.
In the latest poll, just 17% of organizers had taken no action or had seen their event go ahead/remain scheduled.
What’s more, revenue has continued to take a hit among exhibition organizers, with respondents reporting a 52% average gross revenue loss due to postponements or cancellations. This is up from 39% in April. Read the rest at Marketing Charts.