Archive for October 2020
Video Gamers By Age
Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.
Read MoreGeneration V Spotify Listening Frequency
Generation V is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a report from the Center of Generational Kinetics.
Read MorePodcast Listeners’ Response To Podcast Ads
Data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and supply chains, could leverage an engaged audience of podcast listeners.
Read MoreSpotify Virtual Concerts
An upcoming feature in development at Spotify could help turn things around, by again connecting artists with their fans through ticketed live music events.
Read MoreAudio Streaming Hours By Device
It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.
Read MoreCornavirus Purchase Decisions By Income
Morning Consult polling in June found many US adults deferring big purchases. Still, others went ahead and bought.
Read MoreMost People Will Keep Their Digital Subscriptions Post-Pandemic
35% of Americans accessed a free trial or activated a new subscription for a music, news, fitness or online learning service.
Read MoreTikTok Paparazzi
Fletcher Greene has taken traditional paparazzi methods and applied them to social media, with huge results.
Read MoreApple TV+ Viewers, 2020-2024
eMarketer estimates there will be 18.8 million Apple TV+ viewers by the end of 2020.
Read MoreTrust In Social Media By Channel
According to Business Insider Intelligence’s annual ‘US Digital Trust Survey,’ LinkedIn is the most trusted social platform overall.
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