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Archive for October 2020

Video Gamers By Age

By David Erickson | October 30, 2020 | 0
Chart: Video Gamers By Age

Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.

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Generation V Spotify Listening Frequency

By David Erickson | October 29, 2020 | 0
Chart: Generation V Spotify Listening Frequency

Generation V is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a report from the Center of Generational Kinetics.

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Podcast Listeners’ Response To Podcast Ads

By David Erickson | October 28, 2020 | 0
Chart: Podcast Listeners' Response To Audio Ads

Data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and supply chains, could leverage an engaged audience of podcast listeners.

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Spotify Virtual Concerts

By David Erickson | October 27, 2020 | 0
Virtual Events

An upcoming feature in development at Spotify could help turn things around, by again connecting artists with their fans through ticketed live music events.

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Audio Streaming Hours By Device

By David Erickson | October 26, 2020 | 0
Chart: Audio Streaming Hours, January - May, 2020

It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.

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Cornavirus Purchase Decisions By Income

By David Erickson | October 23, 2020 | 0
Chart: Cornavirus Purchase Decisions By Income

Morning Consult polling in June found many US adults deferring big purchases. Still, others went ahead and bought.

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Most People Will Keep Their Digital Subscriptions Post-Pandemic

By David Erickson | October 22, 2020 | 0
Chart: Digital Service Subscriptions Post-Pandemic

35% of Americans accessed a free trial or activated a new subscription for a music, news, fitness or online learning service.

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TikTok Paparazzi

By David Erickson | October 21, 2020 | 0
TikTok Paparazzi

Fletcher Greene has taken traditional paparazzi methods and applied them to social media, with huge results.

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Apple TV+ Viewers, 2020-2024

By David Erickson | October 20, 2020 | 0
Chart: Apple TV+ Viewers, 2020-2024

eMarketer estimates there will be 18.8 million Apple TV+ viewers by the end of 2020.

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Trust In Social Media By Channel

By David Erickson | October 19, 2020 | 0
Chart: Trust In Social Media By Channel

According to Business Insider Intelligence’s annual ‘US Digital Trust Survey,’ LinkedIn is the most trusted social platform overall.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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