Chart: 2020 Consumer Holiday Shopping Plans

BlackFriday.com and SurveyGizmo surveyed 1,000 American consumers who planned to shop between September and Cyber Monday about their holiday shopping plans.

Here are the results:

  • More plan to shop on Cyber Monday (30%) than on Black Friday (24%) this year,
  • 18% will shop on Small Business Saturday,
  • 15% will spend on Thanksgiving week, and
  • 13% plan to shop pre-Black Friday, from September to mid-November.

Some addition insights from the survey:

  • Holiday season 2020 will see a curbside pickup surge: Half of consumers say they’ll use it more this year than last year.
  • One in three shoppers will start their holiday shopping earlier this year.
  • Most consumers aren’t concerned about shipping delays (but with Trump screwing with the postal service, perhaps they should be).
  • Most (84%) of the shoppers surveyed said that COVID-19 will directly impact at least one aspect of their holiday shopping behavior.

Top 2020 Holiday Shopping List Categories

Chart: Top 2020 Holiday Shopping List Categories

Clothing tops the list of shopping items this holiday season, with 50% citing that item. Other categories include:

  • Home Goods/Smart Home Devices – 39%
  • Toys – 21%
  • Tablets/Laptops/PCs – 20%
  • Televisions – 17%
  • Gaming Consoles/Video Games – 16%

Read the rest at BlackFriday.com.

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