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Archive for September 8, 2020

Top B2B Marketing Measurement Challenges

By David Erickson | September 8, 2020 | 0
Chart: Top B2B Marketing Measurement Challenges

Just 1 in 8 (13% of) marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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