Consumer Willingness To Shop In-Store By Generation
Eighty-two percent of Baby Boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.
In contrast, fewer Gen Xers and Millennials feel the same way, with Gen Vers the least likely to head to physical stores. Read the rest at eMarketer.
So is this simply a case of younger people more likely to adopt technologies such as using mobile apps to buy groceries quicker than older people?
According to App Annie, less than one-third of 55- to 64-year-olds said they prefer to shop via mobile, and even fewer respondents (18%) ages 65 and older felt the same way.
Boomers are more likely than other generations to have said they’ve formed a coronavirus social bubble, so they do appear to be concerned about the health of those around them.
Perhaps the explanation is a need to get out of the house and socialize? Or maybe it is simply force of habit?
The data begs raises more questions than it answers.
Leave a Comment